We are Cool City Apparel.
We create retro T-shirts for kids and adults that celebrate the fun of everyday city life. Designed in Sydney and made for families who want to wear their love of the city with pride, our collections bring a fresh, playful alternative to fast fashion.
Our kids' designs are inspired by real city adventures. For adults, our retro graphic tees bring the same nostalgia and bold energy, so you can match your kids’ vibe without sacrificing your own style.
Every piece is designed to stand out but stay wearable. Made from 100% cotton, our apparel will become your go-to for weekends, outings, and everything in between. Cool City Apparel makes clothing that connects generations through fun, inclusive, city-inspired design.
Because we’re more than a clothing brand, we’re a community. A way to celebrate the cities we love, the families who live in them, and the good times that make them unforgettable.
Meet the founder - Jules
Cool City Apparel was founded in Sydney by Jules, a designer and parent who wanted something different for her family’s wardrobe. Tired of mass-produced kids’ clothes covered in dinosaurs or sparkles, Jules began sketching designs that reflected real life in the city — the parks, beaches, cafés, and local spots that make living in Sydney so special.
Every Cool City design is hand-drawn and printed by Jules, keeping each piece personal and authentic. By blending retro nostalgia with a modern edge, Jules has created a Sydney streetwear brand that works for both kids and adults.
Today, Cool City Apparel continues to grow as a family streetwear label, offering unique, Australian-designed T-shirts for people who want more than just clothing. Every piece is a love letter to city life and are designed to be worn, shared, and remembered.
